Guess What Got Delivered to My Bakery Today…

Dear you, Sometimes, I just get so happy when the post arrives. Especially when I open boxes filled with the cutest little pumpkins, witch hats, and ghosts—all made of chocolate, specially chosen for the Halloween cupcakes I’ll soon be making. And my absolute favorite? Chocolate eyes that I get to fill with a blood-red surprise. […]

✨ Let’s Start Planning the Magic – Only 86 Days Until Christmas!

Dear you, If there’s one thing that secretly makes me really happy, it’s planning. Whether it’s for a small get-together, a big birthday, or – yes, you guessed it – the holidays! I celebrate everything in life, but trust me: there’s always a lot of planning behind it. This year that became even more clear, […]

🎄 Less than 100 days until Christmas – are you ready?

Do you remember that feeling when you first got your brand-new logo ? I remember it so clearly – I wanted to stick it everywhere. It felt magical when I could finally print edible logos and let my customers literally taste their branding! Maybe you’ve felt that too. Or maybe not yet – but did […]

Remember when our delivery van crashed? See how we’re delivering magic now!

Life at the bakery often seems to revolve around beautiful cakes, colorful cupcakes, and moments of celebration. But today, I want to take you behind the scenes—to the real heart of my bakery: the team. You might remember the update I shared back in May about our delivery van accident. It was a tough time, […]

14 Years of Amsterdam Cupcake

Dear cupcake lovers, September is here, bringing new energy, new moments to celebrate, and a fresh start after the summer holidays. But before I look ahead to all the beautiful things coming our way, I’d love to take you back to the past few weeks—because it’s been such a special time, both at home and […]

Cupcakes in Curaçao? Yes, really!

It’s been a little while since I last wrote and I’m truly curious how you are doing. How has your summer been so far? Did you go on holiday, enjoy some slower days at home, or are you already back in your work routine? I’d love to hear from you – feel free to send […]

☀️ A birthday, a summer pause & lots of new ideas

Dear you, The ovens are taking a break, the piping bags can rest for a moment…Because summer is calling. And I’m ready. 🌿 The three of us are going away for a little while — no ovens, no baking schedules, no notifications. Just being together.Evy turns six on August 10 (our little bright sunbeam ☀️), […]

✧ Summer parties, milestones & magical moments ✧

It’s been a little quiet on my end — not because nothing was happening, but because so much was happening. The end of the school year always feels like a whirlwind of cake boxes, big orders, school treats and planning stress… but also full of tiny moments of joy. 🍓✨ Evy turned six. Six! And […]

June’s Magic: Pride, Sweet Surprises & Stories from the Bakery

June has arrived, and that means: Pride Month! 🌈 For me, this month isn’t just about rainbows and cheerful colors—it’s about celebrating yourself and one another. Inclusivity isn’t a trend, it’s a feeling. And I’m grateful that, together with you, I get to contribute to that every single day. Whether you’re celebrating your own colors, […]

Pride Month, bumps on the road and more!

The past two weeks have been a whirlwind since returning from my relaxing vacation in Greece. I came back recharged, ready to dive back into the bakery, and… well, life had a few surprises waiting for me. First, my e-reader is still missing. I want to thank everyone who reached out to help, your kindness […]

Mother's Day cupcakes

Mother’s Day, Spring and exciting news for baking businesses!

Last week, I returned from a much-needed vacation with my family. We flew to a small, remote Greek island, surrounded by nothing but breathtaking cliffs, endless sea views, and the kind of quiet that lets you reconnect with yourself and your loved ones. It was pure quality time—swimming, playing games, taking long walks, and simply […]

Create magic every day – the magical moments of my week

Last week, I was happily baking with my daughter Evy (she’s five and goes to school now). She had an Easter lunch at school, and as always, we love contributing something homemade. This time, we couldn’t bring a cake – that was already crossed off the teacher’s list – so we decided to get creative […]

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