Welcome to our English newsletter archive! Here you’ll find all our latest updates, sweet stories, seasonal specials, and behind-the-scenes moments from Amsterdam Cupcake Company: now available in English.
Hi you, Last time I told you that I had received new keys. A few weeks have passed since then — and the space now has a name: The Warehouse. Not very glamorous, maybe. But exactly what it is. A place where most of our stock now lives. Boxes, packaging, decorations — all the things […]
Hi you, The day before yesterday was International Women’s Day. Did you celebrate it in some way? Maybe at work, with friends, or perhaps you didn’t think about it at all. Or maybe you even happened to eat one of our cupcakes somewhere — who knows. Moments like that always make me pause for a […]
Hi you, Sometimes you only realise how much freedom something gives you when you’ve had to do without it for a while. That’s been very literal for me these past months. I can finally drive myself again. Three mornings a week, I’m back at the bakery. After that, my energy is truly gone — so […]
Hi you, I don’t know how it is for you, but for me, things have been slowly starting to move again. Not with big steps — more with calm, gentle mornings. I’ve carefully started working again. About two or three mornings a week, I’m back at the bakery. And honestly, after that I’m completely exhausted, […]
Hi you, I don’t know how it is for you, but for me, 2026 started a little differently than planned. With snow, skis, a knee that suddenly decided not to cooperate, and a lot of time at home. Not really walking — more like carefully shuffling. Everything moves slowly. Very slowly. If you follow me […]
As I’m writing this, I’m sitting with my leg up after our ski accident. A forced pause — and perhaps exactly the right moment to take a look back at everything 2025 brought. What a year. What a beautiful collection of celebrations. Last year I had the privilege of creating so many orders for so […]
Christmas is just around the corner ✨ And what a season it has been… truly fantastic. Thank you so much for all your orders, kind messages and the trust you’ve given us again this year. It honestly means the world 🤍 Alongside all the busy Christmas orders, we also had the pleasure of working on […]
Hi you, While most shops only start running empty right before Christmas and everyone rushes around for those final gifts, I’m… juuust a little ahead of schedule. I was so deep in Christmas mode that in my previous email, I accidentally shared the link to the full Christmas collection instead of the granola. OOPS!Ah well […]
Hi you, With the holiday season approaching, I know I sometimes send you quite a few emails (sorry! 🙈), but I promise you: this news truly deserved its own heartfelt message. Because I believe you might find this just as special as I do. As a luxurious gift, a Sinterklaas surprise, a Christmas present… or […]
I hope you had a magical Sinterklaas evening ✨ We certainly did. A beautiful Glitter Piet visited our home and made Evy shine from ear to ear. We unwrapped gifts together (with lots of giggles), and yes… of course we ate fries — her absolute favourite. And honestly: it makes the whole evening even sweeter. […]
Hi lovely you, Sinterklaas has officially begun here in the Netherlands… and our home is bursting with cosy magic again. Every evening at 6 PM, the three of us gather on the couch: Evi under a soft blanket, my husband and I with a cup of tea, and yes — a bowl of “pepernoten” within […]
Dear reader, The past few weeks have been one big, heartwarming adventure for us — or to be more precise, for me and my little mini-me, Evy. Together, we organized a bake sale for the Hartekind Foundation, and what started as a spontaneous mother-daughter idea turned into something much bigger (and stickier, thanks to all […]
Dear you, The calm before the storm—that’s exactly how this time of year always feels to me. You just know: big things are about to happen. In my bakery, everything is in full swing for Halloween, but at home, things are still pretty quiet. We don’t really go all out for Halloween as a family, […]
Dear you, Sometimes, I just get so happy when the post arrives. Especially when I open boxes filled with the cutest little pumpkins, witch hats, and ghosts—all made of chocolate, specially chosen for the Halloween cupcakes I’ll soon be making. And my absolute favorite? Chocolate eyes that I get to fill with a blood-red surprise. […]
Dear you, If there’s one thing that secretly makes me really happy, it’s planning. Whether it’s for a small get-together, a big birthday, or – yes, you guessed it – the holidays! I celebrate everything in life, but trust me: there’s always a lot of planning behind it. This year that became even more clear, […]
Do you remember that feeling when you first got your brand-new logo ? I remember it so clearly – I wanted to stick it everywhere. It felt magical when I could finally print edible logos and let my customers literally taste their branding! Maybe you’ve felt that too. Or maybe not yet – but did […]
Life at the bakery often seems to revolve around beautiful cakes, colorful cupcakes, and moments of celebration. But today, I want to take you behind the scenes—to the real heart of my bakery: the team. You might remember the update I shared back in May about our delivery van accident. It was a tough time, […]
Dear cupcake lovers, September is here, bringing new energy, new moments to celebrate, and a fresh start after the summer holidays. But before I look ahead to all the beautiful things coming our way, I’d love to take you back to the past few weeks—because it’s been such a special time, both at home and […]
It’s been a little while since I last wrote and I’m truly curious how you are doing. How has your summer been so far? Did you go on holiday, enjoy some slower days at home, or are you already back in your work routine? I’d love to hear from you – feel free to send […]
Dear you, The ovens are taking a break, the piping bags can rest for a moment…Because summer is calling. And I’m ready. 🌿 The three of us are going away for a little while — no ovens, no baking schedules, no notifications. Just being together.Evy turns six on August 10 (our little bright sunbeam ☀️), […]
It’s been a little quiet on my end — not because nothing was happening, but because so much was happening. The end of the school year always feels like a whirlwind of cake boxes, big orders, school treats and planning stress… but also full of tiny moments of joy. 🍓✨ Evy turned six. Six! And […]
What a few sizzling summer weeks we’ve had! The days have been long, the sun has been shining bright, and honestly? It’s been quite a challenge at times. Not just in the bakery—where baking on hot days is a sport in itself!—but also at home, where everything revolves around growth, new steps, and little (big) […]
Summer has officially begun! The sun is shining, the days are long, and everywhere I look I see reasons to celebrate. But before we all slip into holiday mode, I’m giving Pride Month one last festive boost—because this year, I’ve challenged myself to sell more Pride cupcakes than ever before. Will you help me break […]
June has arrived, and that means: Pride Month! 🌈 For me, this month isn’t just about rainbows and cheerful colors—it’s about celebrating yourself and one another. Inclusivity isn’t a trend, it’s a feeling. And I’m grateful that, together with you, I get to contribute to that every single day. Whether you’re celebrating your own colors, […]
We nemen een korte zomerpauze van 3 t/m 22 augustus 2025. De webshop blijft open, maar bestellingen worden pas na deze periode verwerkt. Kies dus een bezorgdatum buiten deze periode.
✨ maandag 31 maart zijn wij ook open voor het ophalen van (Suikerfeest) bestellingen 🍰💖