Newsletters (English)

Hi you, I don’t know about you, but every year around this time I think: we still have SO much time. And then you blink a few times and suddenly it’s Halloween, Sinterklaas is just around the corner and somehow Christmas is only a few weeks away. 😉 And I think those moments are far […]

Hi you, I bet that if I asked you right now which teacher you still remember from when you were younger, someone would pop into your head pretty quickly. Maybe that one teacher who always let you stay behind for a little chat. The teacher who was way too strict, but years later made you […]

Hi you! Maybe you recognize this. You can love something for years and then suddenly look at it differently. You move one chair in your home and think: yes… so much better. Or you find something at the back of your wardrobe that you were once convinced looked amazing, and now all you can think […]

First of all: thank you. 💙 If you came to our pop-up on Saturday, sent me a message, shared something or celebrated 15 years of Amsterdam Cupcake Company with us in any other way: thank you. It still feels a little special to spend all this time talking to you through a screen, and then […]

Hi you, This weather! First it suddenly felt like full-on summer — and now it’s turned a bit rainy again. And honestly? I kind of like it. A little breathing space. A little less of that “everything has to happen NOW” feeling. I’m in that same phase myself, because I’ve been putting the final touches […]

Hi you, Last time, I told you about the little entrepreneur in me — that seven-year-old girl with her own library, charging ten cents a day, and later trading shopping cart coins for Douwe Egberts points. And in a way, this story continues seamlessly from there. Because building something beautiful doesn’t just mean building a […]

Hi you, When I was about seven years old, I built my own little library. I had collected magazines from my grandmother, my aunt and my parents — Libelle, Story, Margriet… And my parents could “borrow” a magazine from me. For ten cents a day. They still tell that story with a smile, but I […]

Hi you, I have something to celebrate: this year Amsterdam Cupcake Company turns 15. And I’ve noticed that over the past few weeks, I’ve been thinking about it more and more. Not because I’m necessarily feeling nostalgic (okay, maybe a little ;)), but because it shows me so clearly what progress really is: building layer […]

Hi you, I’ve had quite a few things to celebrate this past week — and I’m so curious: what happened in your week that felt worth celebrating? Sometimes it’s in something very small. For me, for example, it was being able to cycle on the stationary bike for eight minutes in a row. Honestly, I […]

Hi you, Last time I told you that I had received new keys. A few weeks have passed since then — and the space now has a name: The Warehouse. Not very glamorous, maybe. But exactly what it is. A place where most of our stock now lives. Boxes, packaging, decorations — all the things […]

Hi you, The day before yesterday was International Women’s Day. Did you celebrate it in some way? Maybe at work, with friends, or perhaps you didn’t think about it at all. Or maybe you even happened to eat one of our cupcakes somewhere — who knows. Moments like that always make me pause for a […]

Hi you, Sometimes you only realise how much freedom something gives you when you’ve had to do without it for a while. That’s been very literal for me these past months. I can finally drive myself again. Three mornings a week, I’m back at the bakery. After that, my energy is truly gone — so […]

Hi you, I don’t know how it is for you, but for me, things have been slowly starting to move again. Not with big steps — more with calm, gentle mornings. I’ve carefully started working again. About two or three mornings a week, I’m back at the bakery. And honestly, after that I’m completely exhausted, […]

Hi you, I don’t know how it is for you, but for me, 2026 started a little differently than planned. With snow, skis, a knee that suddenly decided not to cooperate, and a lot of time at home. Not really walking — more like carefully shuffling. Everything moves slowly. Very slowly. If you follow me […]

As I’m writing this, I’m sitting with my leg up after our ski accident. A forced pause — and perhaps exactly the right moment to take a look back at everything 2025 brought. What a year. What a beautiful collection of celebrations. Last year I had the privilege of creating so many orders for so […]

Christmas is just around the corner ✨ And what a season it has been… truly fantastic. Thank you so much for all your orders, kind messages and the trust you’ve given us again this year. It honestly means the world 🤍 Alongside all the busy Christmas orders, we also had the pleasure of working on […]

Hi you, With the holiday season approaching, I know I sometimes send you quite a few emails (sorry! 🙈), but I promise you: this news truly deserved its own heartfelt message. Because I believe you might find this just as special as I do. As a luxurious gift, a Sinterklaas surprise, a Christmas present… or […]

I hope you had a magical Sinterklaas evening ✨ We certainly did. A beautiful Glitter Piet visited our home and made Evy shine from ear to ear. We unwrapped gifts together (with lots of giggles), and yes… of course we ate fries — her absolute favourite. And honestly: it makes the whole evening even sweeter. […]

Hi lovely you, Sinterklaas has officially begun here in the Netherlands… and our home is bursting with cosy magic again. Every evening at 6 PM, the three of us gather on the couch: Evi under a soft blanket, my husband and I with a cup of tea, and yes — a bowl of “pepernoten” within […]

Dear reader, The past few weeks have been one big, heartwarming adventure for us — or to be more precise, for me and my little mini-me, Evy. Together, we organized a bake sale for the Hartekind Foundation, and what started as a spontaneous mother-daughter idea turned into something much bigger (and stickier, thanks to all […]

Dear you, The calm before the storm—that’s exactly how this time of year always feels to me. You just know: big things are about to happen. In my bakery, everything is in full swing for Halloween, but at home, things are still pretty quiet. We don’t really go all out for Halloween as a family, […]